STRONGER TOGETHER. BUILT FOR INDEPENDENTS
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COMMUNITY, COLLECTIVE COMMERCIAL POWER AND POLICY REPRESENTATION
THE ALLIANCE
We unite independent UK digital media owners—giving you collective commercial clout, peer intelligence, and industry representation.
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Built for independent publishers. Governed by a founder-led board with deep roots across digital publishing, The Alliance gives independent media owners the collective weight usually reserved for big media. At an accessible £40 per month. Structured specifically to look after your cash flow - membership delivers immediate scale across three fronts:
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Commercial Scale: Tap into national brand campaigns and performance revenue through our commercial partners. Unlocking high-margin branded content via Avid Collective and guaranteed outcome revenue via The Outcome Network.
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Peer Community: Access a trusted, private network of independent founders and publishing leads sharing practical playbooks, tech setups, and operational insights.
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Representation: Gain a seat at the highest industry tables through strategic partnerships and the Coalition for a Fair Media, safeguarding your content, contracting, and commercial rights against Big Tech and AI scraping.
By pooling our collective scale, we unlock enterprise-grade revenue and institutional backing that single titles could rarely access alone. Stop building in isolation. Join us and gain the collective strength your publication deserves.
PROVIDING BENEFITS TO MEMBERS TO STRENGTHEN THEIR POSITION IN THE MEDIA INDUSTRY
UPCOMING EVENTS
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Advocacy
Ellie Edward-Scott
George A
Graham Morris
Tom Christmas
MEET THE BOARD
ALEX NEWBERRY
Co Founder
“ I am immensely proud that The Alliance is providing a service that has been desperately needed in the industry."
JON WESTBROOK
Co Founder
“I am really excited about how The Alliance can bring disparate businesses together sharing ideas, their successes and their pain."
JULIA BARRASS
Board Member
"The passion that comes from The Alliance is addictive and nothing like I’ve ever experienced before now."
CHRIS DICKER
Board Member
“I feel honored to join the board of The Alliance and look forward to helping other independent publishers.”