Thu, 14 Mar|
Future of Ad Trading
What will independent publisher's ad model will look like in 2024
Time & Location
14 Mar 2024, 14:00 – 18:00
London, 50 Greek St, London W1D 4EQ, UK
About the event
The annual Future of Ad Trading will be taking place on 14th March at the Union. We look forward to seeing you there.
We are delighted to be sponsored for this event by Adnami - please see details below...
Speaking are... Future Publishing will let us know some of the tactics they are putting in place. Our host Ellie Edwards-Scott will ensure that Future's Nick Flood is tailoring his advice and examples to Independent Publishers without his budget!
Celine Saturnino from Total Media will be giving publishers an idea of what agencies are looking for in media buys without the comfort of 3P cookies.
Jicwebs - The Trust Accountability Group (TAG) is an industry wide stamp of approval for websites acting 'properly' and producing high quality content. They explain what we can do as an Alliance to overcome some of the upcoming challenges.
Google - Its pretty clear that Google will become ever more important for publishers and particularly our group. They are sending in their crack 'Sandbox' team to explain how they will act and some of their insights on 3P cookie deprecation.
A word from our Sponsor... Adnami's high-impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s technology first approach to high-impact advertising, provides a scalable and automated solution to run attention-grabbing campaigns. Headquartered in Copenhagen, Adnami works with a diverse range of clients across Europe like BMW, Heineken and Disney. Up the Alliance!!