Lunch and Learn: Beyond GA4: Smarter Analytics & Tools for audience engagement

This roundtable will explore the challenges publishers face with audience analytics and engagement in a post-GA4 world. Expect an honest conversation with peers about what’s broken, what’s working, and what’s unclear regarding measuring and improving engagement. We’ll discuss how GA4 has complicated reporting tasks, alternative helpful tools, and how publishers are adapting their strategies with limited resources. Sponsors Marfeel and Tickaroo will join to share insights from the publisher landscape. Tickaroo will provide a unique perspective on real-time engagement and content performance, while Marfeel will contribute ideas on improving monetization through better audience understanding.