Thu, 29 Jun|
The Future of Ad Trading 2023
How can publishers increase their advertising revenue
Time & Location
29 Jun 2023, 14:00 – 18:00
London, 50 Greek St, London W1D 4EQ, UK
About the event
With 3rd party cookie deprecation for publishers confirmed, this year and early 2024 will see the biggest change in ad monetisation for independent publishers. The days of plugging in a header bidding manager likely to be a thing of the past. In many ways its Back To The Future. Direct sales will come back to the fore definitely, joining forces with other like minded media (remember vertical networks) could come back into fashion. Technology will still play a part but time to choose your partners wisely.
All of this is across the agenda for This years Future of Ad Trading event. We hope we are going to see you there.
Neil Higgins, Influent Media will discuss tips and tricks for direct sales to both agencies and brand direct
Fern Potter of Multi Local will discuss alliances and how to build them
Alex Kirby of Hello Magazine will be predicting and advising on the future role of adtech
Jane Stollery of Ogury on audience targetting tactics.
We are kindly being supported by Ogury for this event. As ever, we are grateful for the support of some of the best technology businesses for publishers. In their words...
"Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers targeting based on personas rather than users’ identities, and on the destinations where these personas consume content — instead of the individual users themselves. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand. Founded in 2014, Ogury is a global organization with 500+ people, including 100 engineers across 17 countries."