Audiences are changing how they engage with content. Video and Audio is on the rise, younger audiences spend their time on platforms that many of us roll our eyes at. Alliance's founders get to meet a number of the larger publisher groups and are hearing how they have realised this relatively quick step change. That they are producing content in ways they wouldn't have dreamt of a few years ago. And in some cases very profitably. We are very excited about this event and are changing things up a little. The idea to pass on advice and hear from younger people on their views on a couple of our member sites.. Speaking are... - Mark Holmes, Editor in Chief, Planetsport. How managing editorial teams and freelancers is changing. What steps Planetsport's sites are taking to reach new audiences while meeting the daily challenges of .com life? - Lisa Goodchild, CEO, Digilearning. Digilearning work with young people from a range of backgrounds and support, train and mentor our future us's into the workplace. - 2 teams of Digilearning's graduates will then offer ideas and recommendations for how they would attract younger audiences across two member brands. (Volunteers still needed if possible!). - Georgia Faure, Consultant, Avid Collective. Georgia has been working with our sponsor Avid Collective in Australia with a number of independent publishers producing some highly profitable and engaging branded content... It all comes back to money after all. The event takes place from 2.00pm on 26th September at The Union Club, 50 Greek Street, London And you can sign up here.... https://www.the-alliance.co.uk/event-details/attracting-new-audience-and-talent-to-your-brands
See you there!
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