Bringing independent publisher audiences to brands + buyers
Allowing you to buy a large, quality audience directly from one place
VISION
Independent from the large media groups + ad tech businesses
The Independent Publishers Alliance’s answer to offering quality independent publisher audiences to brands and buyers... AT SCALE!!
A unique offering that allows you to buy directly a large, quality audience in one place, independent from the large media groups and ad technology businesses.
Partnering with Multilocal Media, experts in marketplace curation, The Alliance are able to run PG, PMP and preferred deals and gain first priority over the best of the inventory across the Alliance membership. Applying the latest in targeting and attention technology to fulfil your briefs.
OUR NUMBERS
Reach + Data by users
Applying the latest in targeting and attention technology to fulfil your briefs.
170+
WEBSITES
100%
REACH OF UK ADULTS
242m
GOBAL USERS
81
MARKETS
11
VERTICALS
ENGAGED COMMUNITIES
“It’s the power of human relationships that spurs brand affinity.” Broadstreet
Independent publishers foster intimate and engaged relationships with their communities, a unique strength that's challenging to replicate on a larger or national scale.
Audiences of independent publishers grasp the value exchange between content and advertising more readily, leading to higher engagement rates, increased interaction with ad campaigns, and higher click-through rates (CTR).
Compared to other publishers and media owners, independent publishers also provide elevated levels of user engagement and brand safety.
WE OFFER HIGHER
AD Engagement Rates Interaction with Ad Campaigns CTR
User Engagement
Levels of Brand Safety
The secret sauce when using
The Marketplace is due to the data available to buyers.
The Marketplace takes an agnostic approach when it comes to curation, making the independent publishers alliance audience available to buyers across multiple technology partners.
The Alliance has partnered with Kogenta to power The Marketplace with cookieless geo-contextual data and targetable segments utilising a huge range of location, movement and demographic data into real-world and targetable segments for buyers.
Why Curation?
01/
Offers improved transparency to advertisers by simplifying the supply chain, ensuring optimal supply paths.
02/
Marketplace clients can select preferred publishers and data segments, activating them through their chosen DSP.
03/
Streamlines investment, enabling agencies to consolidate programmatic efforts through a single supply chain.
04/
For The Independent Publishers Alliance and its members, curation fosters closer relationships between buyers and sellers.
05/
Agencies can collaborate closely with Independent publishers to secure preferential terms and rates, enhancing market differentiation for advertisers.
MARKETPLACE CURATION
You will be doing good
Support
Supporting Independent Journalism.
Improve
Improving the position of small ad funded businesses who rely on advertising.
Reduce
Reducing carbon waste compared to open market buys or partnering with large publishing businesses.
Access